Structure your thinking
Deliver your goals
Do you want to?
Understand your most effective messages and communication channels
Get organised and have a plan in place
Proactively address a changing situation or challenge
Save time and make the best use of your resources
Reach more people and have an impact
“Helen was brilliant to work with, she got what we needed straight away and worked with partners to deliver our comms plan in a calm and considered way.”
- Julie Morrow, Communications & Engagement Manager (South East), Woodland Trust
COMMUNICATIONS
Strategy
My service will create and embed a communications strategy for your organisation or a specific project.
Includes
2 X 1.5 hour strategy sessions
Realistic, clear goal setting
Insight into your target audience
Effective messaging and how to make the most of your communications channels
Action plan
Accountability time frame
Measurable metrics to track success
Relevant contacts, tips and tools
How it works
We’ll start with a free discovery call to understand your goals, where you are now and to discuss how we’ll work together. After we agree to work together, we’ll then schedule a kick off call to help me understand more about you and your organisation and inform the structure of our strategy sessions.
In the first strategy session, we’ll review your goals to create realistic and measurable objectives that focus on the outcomes you want to achieve. We'll identify your target audiences. We'll break this down into priority groups and discuss what motivates them, potential barriers to communications, and who influences them.
With this complete picture, I'll then start developing a strategic approach, which will set out the most effective ways to speak to your audience and the messages and channels to influence them. This will consider the best tactics digital and social media, PR and media, marketing, engaging influencers and partners, and your internal communications. I'll recommend how to get the most out of your resources and establish priorities and timeframes for delivery. The strategy will also set out easy-to-measure metrics to track your results and benchmark against peers.
In the second strategy session, we’ll review the proposed strategic approach and discuss the best way to progress with its recommendations. This is a practical session to ensure the final strategy is tailored to you and your way of working. It will help me develop an action plan for you to put the plan into place. I'll share personalised tips and information on useful tools or resources that you can use in the future too.
After the two sessions, you will have a clear and actionable strategy that you can put into place immediately to reach your goals. This will be tailored to your resources and feel achievable and realistic.
“We Care Campaign significantly benefited from Helen’s involvement in our campaign. This increased our reach and engagement during the period of the campaign. We doubled our followers on Instagram and increased our Twitter followers by a third in just over a month.”
- Katy Styles, Founder, We Care Campaign
Pricing
I’m transparent about my pricing for not-for-profits. I understand how you need to consider whether someone is in your budget range.
Our standard day rate ranges for not-for-profits are:
Org income under £250k: £300-£450
Org income £250k-£1m: £350-£550
Org income over £1m-£10m: £450-£650
Org income over £10m: £750+
I operate this pricing scale as it enables me to work with more smaller organisations. It also means I can deliver annual pro-bono projects.
